What is digital marketing?
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:
- Search engines
- Social media
- Mobile apps
- Text messaging
- Web-based advertising
In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing.
Consumers today rely heavily on digital means to research products. Some 77% of customers research a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before buying.
Why is digital marketing important?
By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement.
Additionally, companies can expect an increase in retention. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs and they have a retention rate of just 33%.
Digital marketing continues to evolve. For example, the increasing variety of wearable devices available to consumers affords new opportunities to market to them. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized.
We Help You Grow Sales by Improving Website & Digital Marketing.
As far as website design, development and digital marketing are concerned, We are the best pick. We go all out to stretch your business and market reach to prep your brand for the long run. We help businesses pick up more leads and brand awareness by brushing up their online presence. We present one of a kind web designs blended with Google search (SEO), online ads and content strategy for an uptick in your business.
Frequently asked questions
We have development centers in several cities across India, including Mumbai, Bangalore, and Coimbatore. New development centers are shortly coming up in Philippines and Ukraine.
To start with, we review project requirements from the client, we get them analyzed and then inform you of the estimation results.
Once you are fine with the cost and time, the next step would be to create a project report document and a proposal. Our business analyst will prepare this and then we send you the same for review. Once everything has been finalized we would then take the project to the next stage, which is the development stage.
We propose the next set of software and design development services separately or within the full project development life cycle:
- Branding and UI/UX Design
- Web Development
- Mobile App Development
- QA Services
- MVP Strategy Consulting
- Project Management
- Product Management
We cannot possibly answer this question precisely because there are projects finished in 2 to 3 weeks, but there are also tasks that take several years to complete.
To provide you with a precise answer, we have to evaluate the project complexity and the work scope. Knowing this information, we can provide you with the estimated time frame.
Share the details of your project – like scope, timeframes, or business challenges you’d like to solve.
Which platform you should choose depends solely on the future application idea as well as its target audience. Each platform has its own monetization model. Apple users spend more money on paid apps and in-app purchases.
If the goal is direct monetization, then iOS should be chosen. There are more Android users; however, they are less likely to pay for app installation and prefer free applications. The more downloads, the more expensive the advertising is in the application. Android should be chosen if the goal is managing user attention.
We highly recommend starting with only one platform or building a cross-platform application. This will speed up launching the project, and help to assess its weaknesses and make any necessary changes. This will save you money and time.